Institutional Research

Institutional Research

Bauer

Bauer owns a lot of mainstream magazines like Q and Kerrang. They also own magazines which are quite niche which would only attract people that like and associate themselves with the category. For example, Golf weekly and garden news are niche magazines.

Bauer owns magazines from different categories. They own a few women’s mainstream magazines. Magazines like Grazia and Closer are mainstream women’s magazines. It also has men’s niche magazines and mainstream magazines like Golf Weekly and FHM.

The brand image is a 3-D cube with colours red, orange, green, blue and white on the lines of the cube. The cube is inside a blue square and on the inside of the cube is a triangle on the top right hand side and Bauer written inside.

Bauer owns all the magazines listed on the website and other media products like radio stations, music channels and online websites. Bauer owns the 4Music channel, Kiss, Q radio station, Smashhits radio station and many more.

IPC Media

IPC Media owns a mainstream magazine and niche magazines but no other media products. They own niche magazines like Cycling Weekly

                                                                                             and Beautiful Kitchen. They also own   mainstream magazines like NME.

They also own magazines for both men and women. A men’s magazine would be Golf Monthly and Motor Boat. These are men’s niche magazines. For women there are niche magazines like Beautiful Kitchens and Good to Know Recipes. The mainstream magazine that both men and women would both read is NME.

The brand image is simple. It says IPC Media with a straight line separating the word media from IPC. The IPC is written in a more stylish font and the word media is written in a simple font.

IPC Media owns a lot of niche magazines and only one mainstream magazine. Some of the magazines they own are Cycling Weekly, Beautiful Kitchens and NME.

Immediate Media

Immediate Media is a media company which owns a range of different TV programmes a TV channel and magazines. Most of their programmes are niche. The programmes are set for a certain age group and for people who like certain topics. Examples of their niche programmes are Gardeners’ World, Olive and Charlie and Lola. A mainstream magazine that Immediate Media owns is RadioTimes.

Like every other media company they own programmes for men and women. Programmes like KnitToday and Made for Mums are mainly for women. However programmes like Top Gear and Match of the Day are men’s programmes. A magazine in which both genders would read is RadioTimes because it doesn’t target a specific gender.

The brand image is big, bold, blue writing which says Immediate Media with CO written next to media in a smaller font and the word media is written below the word immediate.

Immediate Media owns other media products which are TV programmes and a TV channel.

Development Hell

Development Hell is an independent media company that owns two magazines which are both mainstream. The magazines they own are Mixmag and Don’t Stay In.

Their target audience are people who are interested in dance and club music and also for people who go clubbing. Also for musicians who are looking for venues and musical equipment. This would attract people of ages 16 to 25.

The brand image is quite simple. Its red writing that says Development Hell with Limited written underneath the word Development.

Development Hell own other media products such as Mixmag TV, Mixmag.net the online website, Mixmag iPad app, Mixmag Events and the world’s biggest clubbing social network called Don’t Stay In.